What is the primary purpose of a clay/mud mask?

The primary purpose of a clay or mud mask is to tighten and refine pores. Clay masks are especially effective for individuals with oily or acne-prone skin as they can absorb excess oil and draw out impurities from the skin. The absorption properties of clay help to clarify the skin and visibly shrink the appearance of pores, leading to a smoother skin texture. This tightening effect is often accompanied by a feeling of firmness in the skin, which many users find desirable.

While there may be benefits related to circulation, calming effects, and the delivery of beneficial ingredients with certain formulations, the distinctive characteristic of clay masks that sets them apart is their ability to specifically tackle the issues of oiliness and enlarged pores. This makes them particularly popular in esthetic treatments aimed at maintaining a clear and refined complexion.